LIFE AMMOS project aims at the prevention and reduction of smoking related litter on beaches. Taking into account the intensity and extent of the occurrence of the specific litter items on Greek beaches, it becomes imperative to change public behavior (smokers and non-smokers), as well as to develop the necessary infrastructure and tools to abate this problem.
At the same time, the project seeks to increase citizens’ awareness and understanding of marine pollution in general through the development and implementation of an integrated information campaign that is based on the combined use of digital communication technologies and traditional media. The project is carried out with the contribution of the LIFE financial instrument of the EU.
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LIFE AMMOS focuses on preventing and reducing the smoking-related litter input into the coastal environment. Taking into account the intensity and extent of the occurrence of the specific litter items on Greek beaches, it becomes increasingly imperative to change public behaviour (smokers and non-smokers), as well as to develop the necessary infrastructure and tools to abate this problem.
At the same time, the project seeks to increase citizens’ awareness and understanding of marine pollution in general; a problem that adversely affects the natural environment, ecosystems (flora and fauna), human health and important economic activities, such as tourism. The shift in citizens’ mentality is expected to be sustained after the campaign ends and extend their environmentally responsible behavior and attitude.
In order to obtain a sample that is representative of the current situation, as well as to ensure that the project results will be widely taken up and embedded, 15 beaches have been selected that cover almost all of the geographic regions of Greece. More specifically, these “pilot” areas are the following: Fanari & Arogi (Municipalilty of Komotini), Epanomi (Municipality of Thermaikos), Agios Ioannis/ Ai Giannis (Municipality of Zagora-Mouressio), Loutsa/ Vrachos (Municipality of Parga), Kalogria (Municipality of Dymaion/ Western Achaia), Voidokilia (Municipality of Pylos-Nestor), Plytra/ Pachia Ammos (Municipality of Monemvasia), Vai (Municipality of Sitia), Georgioupoli (Municipality of Apokoronas), Tsambika & Enydreio (Municipality of Rhodes), Karfas (Municipality of Chios), Agios Isidoros (Municipality of Lesvos), Agios Ioannis/ Monastery (Municipality of Paros), Perissa (Municipality of Thira) and Schinias (Municipality of Marathon).
A key tool in achieving the project’s objectives is the development and implementation of an integrated information campaign targeted at all stakeholder groups along the coast (e.g. visitors, entrepreneurs, municipal authorities etc.). To that end, a combination of digital communication technologies and traditional media will be used. In more detail, the campaign will include: installation of info-kiosks at the aforementioned beaches, organization of beach cleanups, implementation of an interactive outdoor game for children, dissemination through the publication of articles in printed and electronic media, TV and radio advertising, use of social media, development of a smartphone application, promotion of a do it yourself campaign, as well as development of an Integrated Environmental Education Package.
The project is carried out by the MEDITERRANEAN SOS Network, TERRA NOVA Ltd., the University of Patras and MARC S.A.
Fanari & Arogi Βeaches – Municipality of KomotiniΔιαβάστε Περισσότερα
Epanomi Beach – Municipality of ThermaikosΔιαβάστε Περισσότερα
Ai Giannis Beach – Municipality of Zagora-MouressioΔιαβάστε Περισσότερα
Loutsa Beach – Municipality of PargaΔιαβάστε Περισσότερα
Kalogria Beach – Municipality of Western AchaiaΔιαβάστε Περισσότερα
Voidokilia Beach – Municipality of Pylos-NestorΔιαβάστε Περισσότερα
Plytra/ Pachia Ammos Beach – Municipality of MonemvasiaΔιαβάστε Περισσότερα
Vai Beach – Municipality of SitiaΔιαβάστε Περισσότερα
Georgioupoli Beach – Municipality of ApokoronasΔιαβάστε Περισσότερα
LIFE AMMOS consortium recognised the importance of making a real investment in Environmental Education. Environmental Education is essential for helping children to grow into responsible and sensitised adults and as such has been a core element of the project. Children are proved to be more receptive on engaging new messages and trends, and, at the same time, useful on passing their knowledge to their family or social environment.
The Do It Yourself campaign aims at encouraging citizens and stakeholders to take action and organize their own voluntary/ awareness-raising action to reduce smoking-related litter and protect the coastal and marine environment.
The entirety of the tools and instruments developed during LIFE AMMOS is easily accessible through the special platform.